This Advanced Content Marketing Course trains participants to produce compelling and impressive Marketing Content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts. This course also helps participants learn various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to harness the power of words to disseminate information and create impressive marketing content.

Advanced Content Marketing

$299.00

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The learning objectives of this Advanced Content Marketing Course are:
Create interesting and compelling Marketing Content.
Identify Prospects and create an effective Content Marketing Strategy.
Create messaging and appropriate content guidelines.Learn how to find industry influencers and identify promotional opportunities.
Learn content marketing strategies, tactics, and best practices to produce effective content.
Learn how to develop appropriate content for each type of audience segment.
Create best practices for content across media types, including social media, images, etc.
Section 1 : Introduction to Content Marketing 44:59
Section 2 : Developing a Vision of Content Marketing Success 33:23
Section 3 : Developing a Business Case for Content Marketing 51:10
Project 1 : Developing a Business Case for Content Marketing
Section 4 : Creating a Successful Content Marketing Strategy 50:13
Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
Section 6 : Targeting Customer Intent Instead of Demographics 34:28
Section 7 : Targeting Key Influencers 36:58
Project 2 : Targeting Key Influencers Who Influence Your Customers
Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
Section 9 : Producing Engaging Content More Frequently 24:41
Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:21
Project 3 : Using Effective B2C and B2B Content Marketing Tactics
Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:20
Section 12 : Helping Customers find the Information They Seek 54:47
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
Section 14 : Measuring Content Effectiveness 48:22
Section 15 : Measuring Return on Marketing Investment 38:41
Section 16 : Improving by Experimenting With New Initiatives 27:21
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
Section 18 : Content Marketing in the Foreseeable Future 48:55
Project 5 : Improving by Becoming More Sophisticated or Mature
Simplilearn live classroom trainers are expert technical coaches with a minimum of 10 years of industry experience. They typically have conducted 50+ regular training sessions and will have trained 1000+ participants. Upon enrollment in a batch of live instruction, a Simplilearn trainer will be assigned. If you attend a second batch of instruction, a different trainer will be assigned.

Simplilearn Forum Subject Matter Experts have comprehensive knowledge and expertise in the digital marketing category with a minimum of 3 years of industry experience. They provide technical consultation and quality training content for courses, as well as additional engagement with learners in the Subject Forums and mentorship sessions, if available.
The following minimum technical requirements are supported*:

Windows XP, Windows 7, Windows 8, 1GB RAM, Flash player 11
Mac OS X, 1GB RAM, Flash player 11
iOS 8, Android 4 (for apps)

Students must also have the following:

Adobe Acrobat Reader
Reliable internet connection with a bandwidth of at least 1Mpbs (typical DSL is 1.5 to 6Mbs) and web browser (Firefox, Chrome or Safari)
E-mail account (to be able to register and to receive email from the system regarding registration, course status, etc.)
A downloaded and installed version of R software from the CRAN website and RStudio for your operating system. (These are both open source, and the installation guidelines are presented in the course).
A computer that meets the following system requirements to run the Python program:
32 or 64-bit Operating System
1GB RAM
What is digital marketing all about?
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

What are the key highlights of this course?
This course is all-inclusive, providing more than 15 hours of high-quality e-learning content. You’ll also test your progress with online quizzes throughout the course and gain practical experience with our downloadable workbooks and exercises and practice tests to help prepare for the certification exam.

How current is the training curriculum?
Simplilearn strives to provide the highest-quality learning content that reflects the latest industry trends and techniques. Our experienced and certified trainers are subject matter experts who constantly research the latest developments and infuse them into the training programs.

Do I have to order any course material?
This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

What are the prerequisites for this course?
Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

Advanced Content Marketing

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DIGITAL CHANGE INSTITUTE