Advanced SEO - Search Engine Optimization

Section 1 : Introduction to SEO 47:14
Section 2 : How Search Engines Work 39:21
Section 3 : Keyword Research 1:33:35
Project 1 : Keyword Research
Section 4 : On-Page Optimization 1:10:03
Project 2 : Information Architecture
Section 5 : Website Management and Optimzation 1:35:03
Section 6 : Off-Page SEO 1:28:29
Section 7 : Planning A New Website 45:27
Project 3 : Information Architecture Planning
Section 8 : Market Your Optimized Website 1:20:41
Project 4 : Inbound Links
Section 9 : Analytics and Measurement 48:35
Project 5 : Marketing Plan
Section 10 : What's Next—Learning Path 06:36

Simplilearn live classroom trainers are expert technical coaches with a minimum of 10 years of industry experience. They typically have conducted 50+ regular training sessions and will have trained 1000+ participants. Upon enrollment in a batch of live instruction, a Simplilearn trainer will be assigned. If you attend a second batch of instruction, a different trainer will be assigned.

Simplilearn Forum Subject Matter Experts have comprehensive knowledge and expertise in the digital marketing category with a minimum of 3 years of industry experience. They provide technical consultation and quality training content for courses, as well as additional engagement with learners in the Subject Forums and mentorship sessions, if available.

Determined by AGI across the board

The following minimum technical requirements are supported*:

Windows XP, Windows 7, Windows 8, 1GB RAM, Flash player 11
Mac OS X, 1GB RAM, Flash player 11
iOS 8,  Android 4 (for apps)
 
Students must also have the following:

Adobe Acrobat Reader
Reliable internet connection with a bandwidth of at least 1Mpbs (typical DSL is 1.5 to 6Mbs) and web browser (Firefox, Chrome or Safari)
E-mail account (to be able to register and to receive email from the system regarding registration, course status, etc.)
A downloaded and installed version of R software from the CRAN website and RStudio for your operating system. (These are both open source, and the installation guidelines are presented in the course).
A computer that meets the following system requirements to run the Python program:
32 or 64-bit Operating System
1GB RAM

What is Search Engine Optimization?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.

 

Why do Organizations hire SEO Professionals?
Search engine optimization (SEO) is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo and Bing. Reaching the first page of results has always been a challenging objective, but with the constant changes in the way Google indexes content, it has become even more so. Poorly-planned SEO can actually harm a business and its online profile, so it’s imperative that SEO optimization is done both correctly and cost-effectively. SEO professionals are trained to maximize your company’s SEO and business results.

 

Which SEO tools will I use in this course to gain hands-on experience?
The course has a sizeable hands-on component and will train you with popular tools such as Google Keywords Trends Tool, Google Search Console, Bing Webmaster, and Google Analytics.

 

Is this training course up to date and relevant with the latest search engine algorithm best practices?
Yes. Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards and the latest iterations of search engine algorithms. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs, which is particularly necessary for the ever-changing field of search engine optimization. Every change happening in the market is immediately considered and our training content is regularly updated to reflect current market trends.