This Advanced Social Media Certification course is designed to give you a comprehensive training in the rapidly-expanding digital marketing field of social media – the collection of Internet-mediated applications where users generate, share or exchange content in the form of information, ideas, pictures or videos in virtual communities and networks. You will learn the latest and most advanced techniques for developing successful social media content and campaigns to drive traffic to your websites and elevate your brand across media channels. The course addresses how sales channels impact your social media goals and how social media has changed the e-commerce landscape and the field of digital marketing.
Advanced Social Media
This course will train participants in:
Using social media to draw more web traffic and generate visibility and awareness for a brand or product.
Advanced social media communication principles and platforms.
Understanding how the emotions of sharing impact social exposure and why social media strategies must originate from a business goal.
Identifying potential social media metrics for a campaign by describing the three key areas of business that social media can impact.
Understanding the subtle and intricate details of effective social media marketing.
Effectively implementing social media strategies and tactics and creating marketing campaigns.
Identifying the four ways to motivate consumers by listing the three key benefits of storytelling for consumer engagement.
Attracting a larger audience and communicating with influencers.
Deploying the latest strategies to plan, execute and assess a comprehensive and effective social media campaign for corporations, government agencies or non-profit organizations.
Identifying the four places you need to monitor for conversation about your brand and creating a list of KPIs for measurement based on your existing social media goals.
Marketing a business through social media